This Case Study uses a fictional consultation scenario. It is not a client engagement.
The starting point
A company is considering hiring an overseas sales leader. Before assuming that weak sales reflect a shortage of people, we examine the market, offering, customers, and the relationship between headquarters and the local operation.
Test the assumptions
We review pricing authority, approvals and the supply structure. If the local leader cannot make the decisions needed to move a deal forward, changing the hiring requirements alone will leave the underlying issue unresolved.
Compare options and responsibilities
We compare external recruitment, internal appointment with outside support, and collaboration with a local partner. The company chooses an option based on budget, authority and feasibility; GCI organizes the evidence and operating design.
Put the approach into practice
We define roles, meetings and management routines for the chosen approach, agree who will take over each decision, and review how the arrangements work in practice.
Business decision memo
Connect the business assumptions with the conditions for execution.
01 / Situation
- What we observe
- Sales discussions take place, but approval delays slow responses and prevent deals from progressing.
- Business assumptions
- Check whether customers accept the price and value proposition, and whether the business is profitable under the current conditions.
02 / Options to compare
- Options
- Revise pricing and the proposal; change local approval authority and response deadlines; compare internal appointment, recruitment and local collaboration.
03 / Decision rationale
- What to test first
- Use the existing team to trial a defined level of approval authority and clear response deadlines. Do not invest in additional headcount before customer response and profitability have been checked.
- When to consider hiring
- Compare people-related options if customer response and profitability are confirmed, but the capacity to deliver is still insufficient.
- When to pause
- If the assumptions no longer hold, defer the investment and revisit the business direction.
04 / Next action
- What to agree
- Name the owner, set the review period, and agree which records will be examined.
The memo is adapted to the issue and agreed scope. It is not a standard deliverable or a guarantee of results.